Branding, website, and marketing design for a clinical hypnotist and wellness coach
Board-certified hypnotist and wellness coach Tracy Beach approached me to support the design of both Beach Hypnosis and her broader practice at TracyBeach.com, creating a cohesive visual presence across two connected but distinct brands.
Our collaboration began with Beach Hypnosis, where the goal was to refresh the brand’s visual direction and rebuild the website so it felt calm, professional, and approachable. From there, the collaboration expanded to include Tracy’s main website and additional marketing materials, supporting the growth of her practice across both digital and in-person touchpoints.
Building a cohesive design system across two platforms
For the Beach Hypnosis website, I refined existing brand elements and established a cohesive colour palette and typographic system that could be applied consistently across digital platforms. The resulting Squarespace site is vibrant, modern, and mobile-friendly, with intuitive navigation, clear calls to action, and content structured to support both client education and conversion.
Following the Beach Hypnosis launch, I designed and built tracybeach.com, ensuring visual continuity while allowing space for a broader range of services beyond hypnotherapy. Together, the two sites function as a unified system, giving Tracy flexibility while maintaining clarity and professionalism across her online presence.
To extend the work beyond the screen, I also designed a retractable banner for events and in-person settings. The banner brings together photography, messaging, and service highlights in a format that is legible, welcoming, and aligned with Tracy’s values, translating the digital brand into a real-world environment.
Scope of work.
- Brand refinement and visual consistency
- Squarespace website design and build
- Cross-platform digital marketing design, including social media ads
- Event and print marketing design (retractable banner)
- Ongoing design support as needed as Tracy’s practice evolves
“5/5 Amazing! Catherine & Tulip Tree made my website and social media look and operate beautifully. Catherine made the whole process so easy. She has a fantastic eye for design and functionality. She had suggestions to not only improve the look of my website, but also to make it more functional for the user and myself. Thank you!”
– Tracy Beach • Beach Hypnosis
