Refined branding & ecommerce website launch for a Hamilton-based visual artist.
Artist Patricia Maas creates stunning nature-inspired artwork from her home studio in Hamilton, Ontario.
Patricia and I collaborated to enhance her online presence, aiming to showcase her artwork to a wider audience. Patricia’s brand received a boost through the creation of a wordmark logo and a cohesive brand colour palette. We launched her mobile-friendly Square ecommerce website and implemented a comprehensive cross-platform digital marketing strategy, spanning Facebook, Instagram, and email marketing.
Patricia’s new website elegantly presents her artwork, providing a user-friendly experience for customers to browse and make purchases effortlessly. Integrated payment processing through Square ensures a seamless and secure transaction process, whether in person or online.
Scope of work.
- Brand refinement
- Square ecommerce website design & build
- Cross-platform digital marketing – social media marketing, email marketing and search engine optimization (SEO)
“Working with Catherine has been a great experience. She is kind and patient regardless of the client’s level of tech experience. I found her to be very knowledgeable and great at problem solving solutions that satisfied the tech limits and the aesthetic intent of the site. The feedback has been amazing. Thank you Catherine!”
– Patricia Maas • Soul Space Design Art Studio
