Brand refinement & ecommerce website launch for a Hamilton-based visual artist.
Patricia Maas is a Hamilton-based artist whose nature-inspired work is created from her home studio. To expand her reach and strengthen her online presence, we collaborated on a brand refresh and digital strategy.
We developed a custom wordmark logo, cohesive colour palette, and a mobile-friendly Square e-commerce website that makes browsing and purchasing artwork simple and secure. The launch was supported by a cross-platform marketing strategy spanning Instagram, Facebook, and email — helping Patricia share her work more widely through a consistent and visually polished online presence.
Scope of work.
- Brand refinement
- Square ecommerce website design & build
- Cross-platform digital marketing – social media marketing, email marketing and search engine optimization (SEO)
“Working with Catherine has been a great experience. She is kind and patient regardless of the client’s level of tech experience. I found her to be very knowledgeable and great at problem solving solutions that satisfied the tech limits and the aesthetic intent of the site. The feedback has been amazing. Thank you Catherine!”
– Patricia Maas • Soul Space Design Art Studio
