Brand refinement & ecommerce website launch for a Hamilton-based visual artist.
Artist Patricia Maas creates stunning nature-inspired artwork from her home studio in Hamilton, Ontario.
To enhance her online presence and showcase her artwork to a wider audience, we collaborated on a comprehensive brand refinement and digital strategy. This included developing a distinctive wordmark logo and cohesive brand colour palette, utilizing carefully selected design elements to authentically represent Patricia’s artistic vision.
We launched a mobile-friendly Square e-commerce website, providing a user-friendly experience for customers to browse and purchase artwork effortlessly. Integrated payment processing through Square ensures seamless and secure transactions, both in person and online.
Additionally, we implemented a cross-platform digital marketing strategy encompassing Facebook, Instagram, and email marketing to further extend Patricia’s reach and engagement.
Scope of work.
- Brand refinement
- Square ecommerce website design & build
- Cross-platform digital marketing – social media marketing, email marketing and search engine optimization (SEO)
“Working with Catherine has been a great experience. She is kind and patient regardless of the client’s level of tech experience. I found her to be very knowledgeable and great at problem solving solutions that satisfied the tech limits and the aesthetic intent of the site. The feedback has been amazing. Thank you Catherine!”
– Patricia Maas • Soul Space Design Art Studio
