Website, branding & digital marketing for a Tahoe-based artist
Artist Vera Ballman of Tahoe Fine Arts was seeking an online presence to share her artwork with the world. It was an honour to partner with Vera to refine her brand identity, complete her website design, and implement a cross-platform digital marketing strategy.
Vera and I collaborated to create a visually appealing, user-friendly, and mobile-responsive WordPress website. Vera’s website is optimized for search engines (SEO) to increase organic traffic.
Social media posts with captivating visuals and engaging content were regularly published, complemented by an email marketing campaign that facilitated personalized communication and provided updates on new artworks and exhibitions.
Scope of work.
- Brand refinement
- WordPress website design & build
- Cross-platform digital marketing – social media marketing, email marketing and search engine optimization (SEO)
“Catherine did an outstanding job creating my website. She is knowledgeable, patient and communicated clearly in guiding me through the collaborative process. I’m very happy with the results.”
– Vera Ballman • Tahoe Fine Arts
