{"id":21887,"date":"2021-06-14T10:12:38","date_gmt":"2021-06-14T14:12:38","guid":{"rendered":"https:\/\/tuliptree.ca\/?page_id=21887"},"modified":"2023-12-22T16:05:44","modified_gmt":"2023-12-22T21:05:44","slug":"case-study-pamelas","status":"publish","type":"page","link":"https:\/\/tuliptree.ca\/case-study-pamelas","title":{"rendered":"Case Study – Pamela’s"},"content":{"rendered":"
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A curated online experience<\/strong><\/mark> for a fashion destination.<\/h2>\n\n\n\n

Pamela’s<\/a> is an elegant boutique in the heart of Niagara’s Jordan Village. Proudly representing Canadian designers and artisans, Pamela’s offers a handpicked collection of timeless pieces each season.<\/p>\n\n\n\n

My first collaboration with Pamela Mason of Pamela’s was the design & build of a Shopify ecommerce website. A few years later, Pamela and her team decided to shift their focus back to “the warmth and connection of traditional in-store experiences.” To celebrate this, we created a new WordPress website to showcase in-store offerings. <\/p>\n\n\n\n

A complementary digital marketing strategy with a capsule collection focus has expanded customer reach. Video storytelling spotlights Pamela’s featured brands and provides a glimpse into the brick & mortar boutique.<\/p>\n\n\n\n

Drawing inspiration from Pamela’s existing logo and signature colour, we implemented cohesive branding across the website, email marketing, and social media.<\/p>\n\n\n

\n\nVISIT WEBSITE<\/strong><\/span><\/path><\/svg><\/span><\/a>\n\n<\/div>\n\n
\n\nVIEW NEWSLETTER ARCHIVE<\/strong><\/span><\/path><\/svg><\/span><\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n
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\"\"<\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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\"Pamela's<\/figure><\/div>\n<\/div><\/div><\/div>\n\n
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\"Pamela's<\/figure><\/div>\n<\/div><\/div><\/div>\n\n
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