Visual identity & website design for a healthcare education provider
I had the pleasure of collaborating with QRS Educational Services to create a cohesive visual identity and a user-friendly eCommerce website aimed at enhancing their online presence. The primary goal was to effectively communicate their commitment to quality education in healthcare training, particularly in cardiology and resuscitation.
Celebrating over 30 years of excellence in healthcare education across Canada, QRS Educational Services provides on-demand and in-person postgraduate training and specialized workshops for healthcare professionals. This project included developing a dynamic visual identity that balances scientific precision with a modern, professional aesthetic. The chosen colour palette combines monochromatic earth tones with rich shades of red and burgundy, creating a bright, warm, and sophisticated appearance that aligns with QRS’s educational mission. The earthy tones convey reliability and groundedness, while the red and burgundy hues represent depth of expertise. White is used to introduce lightness and create a sense of space in both digital and print materials, complemented by three gradient options for added versatility.
Creating Consistent Branding Across Platforms
In addition to the website, I created a suite of custom, editable Canva templates, including social media graphics, a letterhead, and an email signature template for all team members. Each template ensures consistent branding and effective communication with potential clients. By prioritizing user experience (UX) and search engine optimization (SEO), I implemented strategies to promote discoverability, allowing QRS Educational Services to reach a wider audience and effectively showcase their valuable training programs.
The comprehensive Brand Guidelines document serves as a vital design resource, ensuring QRS’s strong brand identity moving forward. It details the colour palette, imagery, and typography guidance, providing a framework for seamless integration across social media, website, and print designs.
“I had the pleasure of working with Catherine to create my new brand and develop the website for QRS Educational Services, and I couldn’t be more thrilled with the result! She truly understood my vision and brought it to life in a way that exceeded all my expectations. From the clean, professional design to the intuitive functionality, my new website looks amazing and represents my brand perfectly. Catherine’s attention to detail, creativity, and commitment to ensuring everything was just right made the entire experience exceptional. I highly recommend Tulip Tree Creative for anyone looking to elevate their brand and online presence.”
– Darlene Hutton • QRS Educational Services
