Square ecommerce website & cross-platform digital marketing for an artist.
Artist Pauline Gladstone creates from her studio at Williams Mill Creative Arts Studios in Glen Williams, Ontario.
Her new mobile-friendly Square eCommerce website makes it easy to manage both in-studio and online sales of original paintings, limited edition prints, fine art cards, and home décor. A warm, inviting palette was applied across the website, social graphics, and email campaigns — creating a calm, cohesive online presence that beautifully showcases her work.
Pauline’s email newsletters are also cross-posted as blog entries to support SEO and keep the site active with fresh, engaging content.
Scope of work.
- Square Ecommerce design & build.
- Graphic design for cross-platform marketing campaigns (email marketing, Instagram & Facebook).
- Brand refinement – building upon Pauline’s logo, we selected brand colours, typography and imagery.
“Catherine Toews is a key asset to the success of my small business. Digital learning curves are long, complicated, steep. Delegating Marketing and Social Media technical responsibilities to tuliptree.ca has been a game changer. I get to embrace the creative parts of the marketing process. Catherine looks after the delivery of the company’s marketing messaging. She does all the social media technical heavy lifting. Along the way, there is a focus on ensuring that I learn new skills that enable me to utilize social media to the company’s advantage. Catherine’s skills are broad reaching. She is an expert in her field and a delight to partner with. This is the last stop in your search for website, social media and marketing assistance. Just hire Catherine Toews at www.tuliptree.ca”
– Pauline Gladstone • Pauline Gladstone Artist Studio
