A curated online shopping experience for a fashion destination.
Pamela’s is an elegant boutique in the heart of Niagara’s Jordan Village. Proudly representing Canadian designers and artisans, Pamela’s offers a handpicked collection of timeless pieces each season.
We created an online shopping experience and a complementary digital marketing strategy with a capsule collection focus. We took advantage of Instagram and Facebook’s sales channels to expand customer reach beyond Shopify and onto social media.
Drawing inspiration from Pamela’s existing logo and signature colour, we implemented cohesive branding across the website, email marketing, and social media.
We used video storytelling to spotlight Pamela’s featured brands and provide a glimpse into the brick & mortar boutique.
Scope of work.
- Shopify ecommerce website design & build.
- Video storytelling – designing and editing videos to showcase featured brands and messaging on Shopify and social media.
- Copywriting for website landing page and social media to augment product descriptions.
- Brand refinement – building upon Pamela’s existing logo & signature colour with cohesive colours, typography and imagery.
- Ongoing digital marketing:
- Custom designed Instagram & Facebook graphics to drive sales on social media.
- Activation of Instagram & Facebook shopping to spotlight and sell products on social media.
- Custom designed monthly email marketing.
- Website and product refreshes to launch new collections and promotions.