A curated online experience for a fashion destination.
Pamela’s is an elegant boutique in the heart of Niagara’s Jordan Village, featuring a handpicked collection of timeless pieces by Canadian designers and artisans.
Our first collaboration was a custom Shopify ecommerce site. A few years later, as Pamela’s returned its focus to in-store connection, we created a new WordPress website to showcase seasonal offerings and reflect the boutique’s in-person charm.
A capsule-focused digital strategy and video storytelling have helped extend Pamela’s reach while reinforcing the in-store experience. Cohesive branding — drawn from the boutique’s signature logo and colour — carries across the website, email marketing, and social media.
“The best decision I made in 2021 was to retain Catherine Toews owner of Tulip Tree Creative to create my Shopify E-commerce website. I was looking for someone who could speak in terms that a senior like myself could understand and a small business like mine could afford. So many web designers are out of reach for a small business but Catherine’s contract was extremely comprehensive and delivered on all levels. Her graphic design skills brought out the very best in my social media posts and stories always on time and on budget. I highly recommend Catherine Toews and Tulip Tree Creative to aid you in moving into the E-Commerce world.”
– Pamela Mason • Pamela’s
