A curated online shopping experience for a fashion destination.

Pamela’s is an elegant boutique in the heart of Niagara’s Jordan Village. Proudly representing Canadian designers and artisans, Pamela’s offers a handpicked collection of timeless pieces each season.

We created an online shopping experience and a complementary digital marketing strategy with a capsule collection focus. We took advantage of Instagram and Facebook’s sales channels to expand customer reach beyond Shopify and onto social media.

Drawing inspiration from Pamela’s existing logo and signature colour, we implemented cohesive branding across the website, email marketing, and social media.

We used video storytelling to spotlight Pamela’s featured brands and provide a glimpse into the brick & mortar boutique.

Pamela's responsive Shopify website design
Pamela's social media story designs
Pamela's social media post designs
Pamela's website slideshow designs
Pamela's Core Favourites Shopify Website Design

“The best decision I made in 2021 was to retain Catherine Toews owner of Tulip Tree Creative to create my Shopify E-commerce website. I was looking for someone who could speak in terms that a senior like myself could understand and a small business like mine could afford. So many web designers are out of reach for a small business but Catherine’s contract was extremely comprehensive and delivered on all levels. Her graphic design skills brought out the very best in my social media posts and stories always on time and on budget. I highly recommend Catherine Toews and Tulip Tree Creative to aid you in moving into the E-Commerce world.”

– Pamela Mason • Pamela’s

Pamela's Shopify website design

Scope of work.

  • Shopify ecommerce website design & build.
  • Video storytelling – designing and editing videos to showcase featured brands and messaging on Shopify and social media.
  • Copywriting for website landing page and social media to augment product descriptions.
  • Brand refinement – building upon Pamela’s existing logo & signature colour with cohesive colours, typography and imagery.
  • Ongoing digital marketing:
    • Custom designed Instagram & Facebook graphics to drive sales on social media.
    • Activation of Instagram & Facebook shopping to spotlight and sell products on social media.
    • Custom designed monthly email marketing.
    • Website and product refreshes to launch new collections and promotions.

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