Shopify website & digital marketing for a paper & gift shop.

Inspired by the aesthetic and ambiance of Figg Street Co.’s beautiful brick-and-mortar shop, we launched a fresh, contemporary online store and expanded their sales channels through Instagram and Facebook shopping, as well as a weekly email newsletter that is also published on their website as a blog.

Building on Figg Street Co.’s existing logo, we refined and expanded the brand by selecting a cohesive colour palette, fonts, and delicate line drawings, which were then implemented across the website, e-newsletter, and social media. This created a consistent brand presence that seamlessly connects the customer’s in-person and online experience. The cross-posting of newsletters as blog posts also provides SEO benefits by regularly updating the website with fresh content, improving search engine rankings and driving more traffic.

Digital marketing design for Figg Street Co. Tuesday's Tonic by Tulip Tree Creative


“I love working with Catherine! She is an excellent listener who works hard to deliver exactly what you ask for. She captures the essence of her clients very well. I always look forward to seeing her artistic work come to life in our ongoing projects. So grateful.”

– Antoinette D’Angelo • Figg Street Co.

Digital marketing design for Figg Street Co. Tuesday's Tonic by Tulip Tree Creative
Figg Street Co. Instagram
Figg Street Co. Icons

Scope of work.

  • Shopify Ecommerce design & build.
  • Custom designed Instagram & Facebook graphics to drive sales on social media.
  • Graphic design for Tuesday’s Tonic, a weekly email newsletter and blog.
  • Brand refinement – building upon Figg Street Co.’s beautiful logo, we selected brand colours, typography and imagery.


“I loved working with Catherine on the redesign of my website. Catherine is an incredible listener, a practical thinker, professional, patient, flexible, responsive and very well organized. Catherine’s artistic background and creative energy add much value to any project. Catherine intuitively understood my vision and executed everything on my wish list.  I now have a website that turned out better than I could imagine and I love it. She is a joy to work with and I look forward to more collaborative projects.”

– Antoinette D’Angelo • Figg Street Co.

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