Shopify website & digital marketing for a paper & gift shop.
Inspired by the aesthetic and ambiance of Figg Street Co.‘s beautiful brick & mortar shop, we launched a fresh, contemporary online shop and expanded sales channels even further by launching Instagram and Facebook shopping and a weekly email newsletter.
Building upon Figg Street Co.’s existing logo, we refined and expanded the brand by selecting a colour palette, fonts, and delicate line drawings which were then implemented across the website, e-newsletter, and social media. This developed a consistent brand presence that seamlessly links the customer’s in-person and online experience.
Scope of work.
- Shopify Ecommerce design & build.
- Custom designed Instagram & Facebook graphics to drive sales on social media.
- Graphic design for Tuesday’s Tonic, a weekly email newsletter and blog.
- Brand refinement – building upon Figg Street Co.’s beautiful logo, we selected brand colours, typography and imagery.
“I loved working with Catherine on the redesign of my website. Catherine is an incredible listener, a practical thinker, professional, patient, flexible, responsive and very well organized. Catherine’s artistic background and creative energy add much value to any project. Catherine intuitively understood my vision and executed everything on my wish list. I now have a website that turned out better than I could imagine and I love it. She is a joy to work with and I look forward to more collaborative projects.”
– Antoinette D’Angelo • Figg Street Co.