Brand & website launch for a psychotherapist
I had the pleasure of collaborating with Daria Oliveira, a registered psychotherapist, to create a cohesive visual identity and user-friendly website. The goal was to enhance her online presence while effectively communicating her compassionate approach to therapy.
The project involved developing a comprehensive visual identity, including thoughtful typography choices and a calming colour palette of soft, muted tones that evoke tranquility and support. This holistic design approach reflects Daria’s core values of safety, compassion, and connection across all platforms.
In addition to the website, I designed custom social media templates to maintain consistent branding and foster effective client outreach. With a focus on user experience (UX) and search engine optimization (SEO), I implemented strategies to ensure Daria’s services are easily discoverable online, resulting in the launch of a strong brand identity that seamlessly strengthens her online presence.
“I had the pleasure of working with Catherine on my website redesign and branding. From beginning to end, Catherine was attentive, detail oriented and was able to capture my vision. We hit an unrelated hiccup during the process, and Catherine went above and beyond to ensure she was meeting my deadlines, and putting out a product that was exactly like I had imagined. I cannot recommend her work more. Thank you, Catherine, for all of your help and hard work. You were so patient, and I absolutely love the outcome.”
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Branding & Website Design for Therapists and Counselling Practices
Whether you’re launching a new therapy practice or evolving an established counselling practice, your brand and website should communicate professionalism, inclusivity, and trust within seconds. I design thoughtful, accessible websites and cohesive brand identities that support ethical marketing, clear pathways to booking, and sustainable growth.
I understand the nuances of therapy and counselling websites: how quickly trust is formed, how essential clarity and accessibility are, and how to create a digital presence that feels welcoming without feeling generic. From cohesive visual identity systems to well-structured, search-friendly website design, each project is tailored to reflect the quality of care you provide.
Selected branding and website projects for solo therapists and growing counselling teams across Ontario and North America:
