Brand & website launch for a psychotherapist
I had the pleasure of collaborating with Daria Oliveira, a registered psychotherapist, to create a cohesive visual identity and user-friendly website. The goal was to enhance her online presence while effectively communicating her compassionate approach to therapy.
The project involved developing a comprehensive visual identity, including thoughtful typography choices and a calming colour palette of soft, muted tones that evoke tranquility and support. This holistic design approach reflects Daria’s core values of safety, compassion, and connection across all platforms.
In addition to the website, I designed custom social media templates to maintain consistent branding and foster effective client outreach. With a focus on user experience (UX) and search engine optimization (SEO), I implemented strategies to ensure Daria’s services are easily discoverable online, resulting in the launch of a strong brand identity that seamlessly strengthens her online presence.