Ecommerce & social media for a family owned clothing boutique.
After 23 very successful years in business, Arezzo saw a need to expand upon the destination shopping experience offered at their beautiful brick & mortar boutique by launching online shopping. We designed a premium Shopify ecommerce website and created Facebook & Instagram accounts to expand their customer reach.
Building upon Arezzo’s existing logo, we refined and expanded the brand with a cohesive colour palette, fonts, and graphic elements which were implemented across the website, email marketing, and social media.
Scope of work.
- Shopify ecommerce website design & build.
- Social media business account setup on Instagram & Facebook.
- Copywriting for website landing page and social media to augment product descriptions.
- Interior and exterior photography of Arezzo’s brick and mortar shop to feature on the new website.
- Brand refinement – building upon Arezzo’s existing logo with cohesive colours, typography and imagery.
- Digital marketing:
- Custom designed Instagram & Facebook graphics to drive sales on social media.
- Custom designed monthly email marketing.
- Website and product refreshes to launch new collections and promotions.