Visual identity & website for a social worker.

Amy Park-Goeddeke is a social worker with over 20 years of experience. Her Michigan-based private practice offers a range of holistic services across the lifespan.

Amy’s elegant, nature-inspired visual identity draws inspiration from the Celtic Tree of Life and wetlands. The new branding was applied across a comprehensive suite of marketing collateral and created a jumping-off point for the design and build of a new WordPress website.

Scope of work.

  • Logo design with custom botanical illustration
  • Brand refinement – building upon the new logo, we selected brand colours, typography and imagery.
  • WordPress website design & build.
  • Appointment booking integration.
  • Design of brand assets including letterhead, business cards, Facebook post templates, brand guidelines, and a welcome email for new subscribers.
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